Swedish Digital Agency Tromb Chooses Dear Lucy to Visualize Sales Goals and Metrics
We are happy to announce that the Swedish IT consultancy Tromb has chosen Dear Lucy to replace manual sales reporting with a visual sales management tool. Tromb is a specialist in digital business development. The team develops systems, apps, and advanced web solutions for its clients across industries.
Tromb, founded in 2014, combines a strong business understanding with the latest technical competencies.
The team combines business ideas with UX design, branding, and marketing strategy to help its customers become more efficient and generate better business.
Johan Erixon, Sales Director, Tromb.
In 2019, Tromb also made a strategic investment into Intelligent Automation and Artificial Intelligence and founded a daughter company Substorm. Substorm’s mission is to lower the entry threshold for companies to enter into AI by providing concrete and understandable solutions that generate value for clients immediately. Substorm aims to become Sweden’s leading provider of intelligent automation systems.
Tromb’s customers include both innovative tech companies and more established businesses in Sweden and abroad. Its clients include e.g. food supplier MAX, insurance-tech Omocom, Leos Lekland, and Telia.
Tromb has worked with a long list of innovative, quickly growing tech companies as well as large corporations.
Tromb has seen a great increase in demand for its services, and the company has been growing rapidly during the past couple of years.
Currently, Tromb employs 60 employees and has four offices around Sweden. The sales team consists of 10 people and runs on HubSpot Sales.
Johan Erixon, the Sales Director at Tromb commented:
“In our fast-growing company, we felt the need to visualize the results from the sales team in an exciting and energetic way. We wanted to get rid of old boring excel sheets and standardized CRM reports without introducing more manual work.“
“We like that Dear Lucy gives us the follow-up and goal setting needed without almost any manual work. We also like that it’s visually attractive which is important in our company which is driven by the idea that design really matters.”
“We use it in our weekly sales meetings to see progress towards goals, with individual sales reps in regular individual feedback meetings and in our board meetings to visualize the sales metrics.”
Tromb was introduced to Dear Lucy by sales and marketing agency We Strive, a Certified Dear Lucy partner in Sweden. Mattias Kindgren, the Founder of We Strive and Dear Lucy’s Certified Partner in Sweden commented:
“I am really excited to welcome Tromb. With their focus on growth, I am confident that they can grow smarter with the right tools. I´m looking forward to working together towards a smarter way of doing business and helping Tromb reach the right clients!”
Taina Sipilä, the CEO of Dear Lucy commented:
“It makes me happy to welcome Tromb to the Dear Lucy family! Great user experience and design have been the heart of our operation since day one and it’s a great pleasure to work with clients who also value beautiful software. Sales directors, CEOs and boards are busy professionals, and tools need to be both smart and simple to use to become a trusted, day-to-day tool for them.”
For further information, please contact:
Mattias Kindgren, We Strive
46 (0)10-585 47 80
About Tromb
Tromb works with digital business development. We increase the efficiency of our customers by constantly finding new ways to solve various problems. We do not fear tough assignments and solve business challenges through creativity, new technology and a unique commitment. Together we also have great fun along the way.
About Dear Lucy
Dear Lucy designs real-time sales performance reporting solutions for CEOs, sales leads, and their teams. Dear Lucy draws data from Pipedrive, HubSpot and Salesforce, calculates critical KPIs, and shows trends and data-driven forecasts on real-time, responsive dashboards. Dear Lucy is officially listed on the Pipedrive and HubSpot app marketplaces. Dear Lucy is a privately owned scale-up company with customers in over 20 countries. Dear Lucy is headquartered in Helsinki, Finland.