PARTNERSHIPS. Today we are excited to announce a partnership with Optum Nova. The Netherlands-based consultancy agency specializes in complex sales processes, and sales and marketing automation. Optum Nova is the first Certified Dear Lucy partner in the Dutch market, complementing the Dear Lucy partner network in Europe.
Optum Nova is a business development and sales specialist agency located near Utrecht, the Netherlands. Optum Nova’s clients are mostly high-tech businesses with complex, multi-level sales processes.
Optum Nova helps its customers create highly efficient and effective sales processes, implement it in CRM systems, and embed it across the organization.
“Dear Lucy is exactly the solution we need to help support our customers in improving their sales processes and sales performance,” comments Eric Pijfers, the Managing Consultant at Optum Nova and a Certified Dear Lucy Partner.
“For us, Dear Lucy is the perfect solution to enable our customers to have a very detailed insight into the performance of their sales process and sales team. This further ensures that their CRM system is fully utilized and they are in control of their business,” adds Pijfers.
“Optum Nova is a great partner for us in that the team works with two of our major ecosystem partners HubSpot and Pipedrive,” comments Taina Sipilä, the Founder and CEO of Dear Lucy.
“Optum Nova’s experience is a great match with Dear Lucy’s offering, providing our joint customers with solid expertise in designing sales reporting and forecasting practices,” she adds.
Together, Optum Nova and Dear Lucy aim to help companies boost sales performance by making it more effective for teams to set goals, monitor key performance indicators across the business, track sales forecasts on both team and individual level, and quickly spot areas where they need to improve.
Dear Lucy has a “plug & play” integration to Pipedrive, HubSpot CRM/Sales, and Salesforce. The solution is listed on the Pipedrive Marketplace and the HubSpot App Marketplace, and it was recently listed as one of the Top 30 apps based on reviews on the HubSpot Marketplace.
Dear Lucy utilizes the APIs to integrate into these systems which makes implementation incredibly quick. Based on hundreds of client projects, Dear Lucy has designed pre-built dashboards for effective B2B sales management. Among the pre-built templates are:
weekly and monthly sales performance dashboards,
sales team leaderboards,
sales team activity follow-up,
personal performance dashboards,
sales reporting to top management and
sales forecasting dashboards.
The interactive dashboards work on any device - from mobile phones to office TV screens.
For further information:
Eric Pijfers
Managing Consultant
+31 6 51 808 798
Optum Nova
With over 25 years of experience in high-tech Sales, CRM, and Marketing Automation, Optum Nova helps customers to be in full control of their Sales and Marketing performance, leverage their CRM capabilities, and to drive an efficient and effective sales process that delivers the best possible result. Optum Nova does this by providing solutions and services in CRM, Marketing Automation and interim Sales and Sales Management.
Taina Sipilä
CEO / Dear Lucy
+358 50 5472 415
About Dear Lucy
Dear Lucy designs real-time sales performance reporting solutions for CEOs, sales leads, and their teams. Dear Lucy draws data from Pipedrive, HubSpot and Salesforce, calculates critical KPIs, and shows trends and data-driven forecasts on real-time, responsive dashboards. Dear Lucy is a privately owned scale-up company with customers in over 20 countries. Dear Lucy is headquartered in Helsinki, Finland.