Forecast accurately. Report clearly. Hit your sales goals.
Get full pipeline visibility with visual dashboards, detailed sales reporting, and dynamic goal tracking — all inside your CRM. Dear Lucy is the sales performance management software that helps you replace gut feel with data clarity.
Works Seamlessly With Your CRM
Built for Salesforce, HubSpot, Pipedrive and Microsoft Dynamics, Dear Lucy integrates directly with your CRM — helping your team forecast with confidence, stay aligned, and make data-driven decisions.
Sales Dashboards. Forecasting. Analytics. Done Right.
Track Sales Goals at Every Level
Set layered sales goals for reps, teams, and business units — and visualize progress in real time with traffic-light dashboards.
Forecast Revenue with Confidence
Use predictive models and pacing insights to build accurate sales forecasts. Monitor forecast vs. actual by team, rep, or pipeline.
See What’s Working with Sales Analytics
Spot win rate trends, bottlenecks, and sales velocity issues. Drill down by segment to see what’s driving results.
Automate CRM Sales Reporting
No more spreadsheets or manual builds. Get ready-made CRM sales reports that update in real time.
Get Clarity on Recurring Revenue
Track MRR, ARR, churn, and one-off revenue across customers, currencies, and teams.
Fix Bad Data with the Wall of Shame
Clean CRM = clean forecast. Spot ghost pipeline, missing values, stale deals, and more — automatically.
What Our Customers Say
“With Dear Lucy, our entire sales org is aligned on goals and focused on performance. It’s become a key part of how we run sales — from weekly pipeline reviews to board reporting.”
Andreas Sjölund, Chief Revenue Officer at Ingrid
Recognized by Pavilion as one of Europe’s top CROs
