In the pursuit of healthy revenue expansion in B2B markets, accurately tracking recurring revenue (ARR/MRR) and one-time fees is essential for achieving sustained growth. CROs, CEOs, sales leaders, finance and revenue operations teams need powerful tools to track and manage the revenue streams effectively. Integrating HubSpot CRM with Dear Lucy offers a powerful solution, providing seamless tracking and predictive sales analytics to drive informed decision-making.
Frustrated with HubSpot Reporting? Here’s What You Can’t See (and How to Fix It)
Let’s be honest: HubSpot is great for managing sales processes, but when it comes to reporting? You quickly hit a wall.
If you’ve ever tried to build a proper MRR forecast or multi-level goal tracking dashboard in HubSpot, you know exactly what I mean.
So, if you’re wondering why your sales dashboards don’t give you the clarity you need—or why your reps and leadership team still rely on spreadsheets—this post is for you.
Forecasting in Salesforce: A Comparison of Two Alternative Methods
Sales forecasting provides a forward-looking view of revenue and helps guide strategic decisions across the organization. However, Salesforce’s native forecasting capabilities leave a lot to be desired. That’s why in this post, we discuss Salesforce’s forecasting limitations and introduce a better alternative.
Setting Sales Targets in Salesforce: Two Competing Approaches to Managing Goals
Data-driven B2B sales leaders know that their teams can’t score if they don’t have a goal. In this blog post, we discuss what effective goal setting and tracking looks like in Salesforce, and how data-driven sales teams can overcome the limitations of Salesforce’s native goal and target tracking functionality.
Sales Performance Management in Salesforce: Everything You Need to Know
Sales Performance Management typically requires advanced dashboards that go beyond the native reporting capabilities of Salesforce. In this blog post, we discuss the limitations of Salesforce’s native reports and walk through the report types you’ll need to effectively lead your B2B sales organization.
Best Salesforce Reporting Tools for B2B Sales Teams in 2025
We can probably all agree that Salesforce is an amazing CRM with severely limited reporting capabilities. To overcome these challenges, businesses often turn to third-party integrations or advanced analytics tools. That’s why in this article, we introduce five Salesforce reporting tools and walk through each of their benefits and drawbacks. This way, you can quickly choose the solution that’s right for your sales organization’s needs.
Advanced Salesforce Dashboards: How to Create Custom Reports in Minutes
Simplify Sales Commission Tracking by Integrating Netsuite with HubSpot/Salesforce
Sales teams often struggle when they can’t see the invoicing data that determines their commissions. Many sales organizations base commissions on actual invoicing to ensure that sales are tied directly to revenue. However, when this data is locked in Netsuite and not accessible in CRMs like HubSpot or Salesforce, it creates challenges.
Breaking the Sales-Financials Silo: The Power of HubSpot & NetSuite Integration
Unified Dashboard for Salesforce & NetSuite: Enhancing Revenue Operations & Intelligence
For revenue leaders, clear insight into every stage of the revenue cycle is essential. Sales teams rely on Salesforce—a CRM designed for managing pipeline and customer interactions—while financial teams depend on Oracle NetSuite for sales orders and actual invoicing data. This separation can create critical gaps: sales teams miss invoice-level details, and finance teams lack predictive sales insights. Dear Lucy bridges these gaps by transforming Salesforce data into actionable forecasts and merging it with NetSuite’s financial data into a unified dashboard.