Nordic market leader Videoly is a product video hub for online retailers and brands. The rapidly growing sales team was looking to extend the reporting capabilities of HubSpot and present sales KPIs in a clear and visual way. “Our sales meetings are a lot more meaningful now as we are looking at relevant numbers and can focus on discussing conclusions and actions,” comments Patric Lindström, Head of International Sales.
Videoly is the Nordic market-leading video technology company for online retailers and brands. Today, Videoly provides video solutions for many leading retailers such as Bauhaus, Stadium, KICKS and Power.
Videoly automates the use of user-generated and brand videos by finding, curating, and automatically embedding relevant product videos into online store product pages.
Videoly recently closed a 1 MEUR private equity funding with Vendep Capital to boost its entry into the North American market. Videoly has grown rapidly in the Nordic markets and is now expanding into the UK, Benelux, and North America.
The rapidly growing sales team consists of sales development representatives (SDRs) and business development managers that work across multiple markets and industry verticals.
Clarity and Structure to Sales Team Meetings
Patric Lindström, Head of International Sales, Videoly
Videoly’s Head of International Sales Patric Lindström started looking for a sales team management solution to work with HubSpot in order to lead and manage the growing sales team.
First and foremost, the team was looking to extend the reporting capabilities of HubSpot and present sales and activity KPIs in a clear and visual way.
The team wanted to bring a clear structure to weekly sales team meetings. HubSpot’s own reporting felt limited and the reporting options were not optimal for running meetings.
Patric Lindström, Videoly’s Head of International Sales commented:
“We like Dear Lucy’s user-friendly interface, the visuals, and the built-in KPI’s. Our teams have enjoyed Dear Lucy’s ease of use - you don’t need to do anything and you immediately see where you stand.
Visual Tracking of Sales Performance
Dear Lucy is now an essential part of Videoly’s sales. “We use Dear Lucy as the foundation for our weekly Sales & SDR team meetings. Our sales meetings are a lot more meaningful now as we are looking at relevant numbers and can focus on discussing conclusions and actions,“ Patric describes.
“With Dear Lucy, the team is more motivated as they constantly know what to aim for and they can see their numbers turning green towards the end of the week.”
Patric expects Dear Lucy to improve the team’s sales results in a concrete way:
“I also expect our closing times to become shorter and the closing rate to improve as we know what to focus on each week.”
Summary - Case Videoly
About Videoly
Videoly is the market-leading video technology for eCommerce retailers and brands in the Nordics. Videoly automates the use of user-generated and brand videos by finding, curating, and embedding relevant product videos into online store’s product pages. Videoly is headquartered in Helsinki. videoly.co
Interested?
Dear Lucy is a mission-critical tool for managing high growth. It provides a highly visual user interface to visualize key sales and activity metrics and to track sales performance against targets in one view. See examples of our reporting views or book a personal demo with our expert to discuss how Dear Lucy could help you accelerate growth.